SAS has strengthened its strategy for long-term sustainable profitability.
WIN SCANDINAVIA’S FREQUENT TRAVELERS
One of SAS’s strategic priorities is to win Scandinavia’s frequent travelers. Our focus is on these customers. If you’re taking five or more flights per year. Altogether, they represent around 60–70% of all flights to Scandinavia.
CREATE EFFICIENT AND SUSTAINABLE OPERATING PLATFORMS
The industry is increasing. In light of this, SAS has to adapt its operations to remain competitive. We have established standards in London and Malaga. SAS will therefore be able to compete.
SECURE THE RIGHT CAPABILITIES
One of the SAS’s strategic areas. Our employees are an important prerequisite for our clients to strengthen our offering. Our commitment to our customers has been declining.